The Branding Effect: Why a Strong Employer Brand Will Help You Win the Talent War
Presented by: Ceridian Canada
Date of Publication: April 2006
Format: Adobe Acrobat (PDF file - 96 Kb)
Length: 6 pages
Introduction
Your employment brand is far more than just what you're "messaging" to the outside (and inside) world about what your organization represents, and what your employment experience is all about. That being said, consistently and repeatedly messaging why your company is a great place to work is the way to begin your branding initiatives.
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